The Modern World - 1786 Words

Europe has federal, multi-regional and multinational identities. The transmission of the religious ideologies of Europe has been essential to the development of the continent as both a practical and an imagined idea. The formation of these characterizations is complex, but music is a practical way to better understand the traditional, functional and socio-historical underpinnings that have formed the tapestry of European identity. Gregorian chant is musically and culturally significant to the evolution of historical Europe. It was widely considered to be a central component in worship services and spiritual conversion, also employing the official language of the Holy Roman Empire, Latin. Ubiquitous usage paved the way for standardized†¦show more content†¦Since sacred music was the dominant musical genre of the era, Gregorian chants enjoyed massive public appeal. Its popularity also allowed it to be used successfully by the church as a religious conversion tool; furthermore, Gregorian chant was of particular importance in the transmission of Christian doctrine, and the formation and eventual expansion of the Holy Roman Empire throughout historical Europe. The plainchants of the Middle Ages, the Gregorian chants, in particular, are the historical progenitors of our westernized musical traditions: common language, form/notation, and cultural transmission. Pepin the Short, and his son Charlemagne, understood that the proliferation of this new musical cannon would be bolstered through the application of universal components such as language. Originally, liturgies were spoken in regional dialects and languages, but in the late eighth century, the first Carolingian monarch, Pepin the Short, had been credited by his son Charlemagne for initiating the streamline of music’s ecclesiastical language. According to music scholar, Kenneth Levy, â€Å"the purpose was to have a single, nominally Roman, repertory sung throughout Europe† (â€Å"Carolingians† 7). The church soon appreciated theShow MoreRelatedModern Philosophy Of The Modern World And The External World1157 Words   |  5 PagesLauren Estes Modern Philosophy Prof. Corsa As humans, I do not think we know as much as we think we know. â€Å"Perhaps this is the reason why in matters of Philosophical research some claim to have discovered the truth, while others declare that finding it is an impossibility, and other are still seeking it† (SE Handout 31). The word â€Å"truth† in this quote is ambiguous. I believe that we will spend the rest of eternity seeking the truth. The truth can mean many things to many different people. What isRead MoreThe Modern World2365 Words   |  10 PagesThere are many challenges in the modern world. Education has been one of the biggest challenges throughout history and continues to still be a challenge around the world. There is much competition, especially between countries and churches over who had the best education system, but it is nearly impossible to determine what the best educational system entails, which is one of the many challenges. Education has always been major topic among churches across th e world. Some of the main objectives ofRead MoreThe Modern World1742 Words   |  7 Pagesknowledge is the key to life. This is why throughout history so many have attempted to eradicate this fortunate part of our life. The Babylonians sabotaged the library of Assurbanipal in Nineveh, which was the first and finest known library of the ancient world, and it held the Epic of Gilgamesh as well as countless alternative tablets that may have occupied the answers to today’s conflicts. Another example confirming knowledge is everything is when Adolf Hitler threw books into the scorching fire to destroyRead MoreModern World Of The New World964 Words   |  4 PagesIntroduction In 2015, there is no need to talk about our world getting defined by technology. Everything we know and everything we deal with has been converted into digital sense and to digital state. Moreover, the majority of objects surrounding us have received a description of â€Å"smart†, which no longer confuses our understanding. The world has become more demanding to technology and more sophisticated to its choices. The way to satisfy a contemporary customer is to design a device that would maintainRead MoreEmergence of the Modern World1842 Words   |  7 Pagesï » ¿The Emergence of Modern World The 16th century was a period of extraordinary transformation of the world. It marks the very beginning of the modern era of knowledge, skill, art and science. It was the time of grand investigation and discoveries, religious and political havocs, and astonishing literature. Europes overland trade routes to the East had been blocked by 14th century due to the disintegration of the Mongol empire and the expansion of the Ottoman Empire. Thus began the Age of DiscoveryRead MoreReligion And The Modern World Essay1334 Words   |  6 Pagesand repeated. With so many concepts available to us in so many forms, we are able to easily compare and discuss their presence and how they integrate into concepts of the modern world. Two forms of religion are animism versus anthropocentrism. Animistic religions are the oldest kind of religion (though only ten percent of the world currently practice) and maintains the belief that everything around us has a soul - animals, plants, the elements. Animistic religions view everything as sacred, so theRead MoreDisabilities Of The Modern World984 Words   |  4 PagesDisabilities in the Modern World: An Insight to Reality Imagine a society where individuals, regardless of disability, race, religious views, sexuality and origin, live in a state of harmony, where cities are integrated and provide equal access to all members of humanity. This utopian concept seems to almost contradict the current state of contemporary society. However, society’s primary objective should be to become increasingly perfect. To develop this ideal civilization, a broader, more introspectiveRead MoreThe Shaping Of The Modern World Essay1407 Words   |  6 Pages Tennessia Clarke Prof. Erik Wallenburg The Shaping of the Modern World 10/31/16  ​Question #5: The Growth and dominance of Capitalism and the Industrial Revolution transformed the world. Explain the different positions and outlooks on capitalism and the Industrial Revolution taken by Adam Smith, Karl Marx, and Friedrich Engels. ​The growth, influence, and power of the world surrounds itself around capitalism and the Industrial Revolution. Capitalism is best describedRead MoreSkepticism in the Modern World686 Words   |  3 Pages Philosophical skepticism, according to Scottish philosopher David Hume, is asking whether human beings can perceive the world around us with any degree of accuracy. Practicing this school of thought means that a person initially never believes anything to be true, but at the same time, does not say everything is necessarily false; instead, he maintains a position of doubt. The final source of truth for a skeptic is experience. In terms of skepticism vs. rationalism vs. romanticism and theirRead MoreThe Pseudoscience of the Modern World1624 Words   |  7 Pagesfirst tools, process, and theories of modern chemistry (Alchemy). Current generations of Americans were most likely introduced to the concept of Alchemy in American literature such as in works by Shakespeare (Alchemy in Art). Many of these books actually portrayed real characters such as Nicholas Flamel, a real alchemist in the 13th and 14th century. There are some hidden truths in these Alchemical fictions but not much else. They are most often fictional worlds where wizards weave spells. Alchemy

The California s Prison System - 990 Words

California’s prison system is facing a number of infrastructure changes as a result of a judicial decision that came down from the United States Supreme Court, Governor of California et al v. Plata et al. California’s prison system was deemed inadequate and dangerous due to severe overcrowding which led to â€Å"needless suffering and death† (Rogan, 2012, 262). The court ruled that the State must reduce the number of inmates in California’s thirty-three state prisons. This ruling came about after two class-action lawsuits were filed, Coleman v. Wilson in 1990 and Plata v. Davis in 2001 (Rogan, 2012, 261). These lawsuits were filed by inmates that claimed they received poor medical and mental health care within the State’s prison health care system (Vicini, 2011,1). The evidence presented in these cases showed several shortcomings in California s prison health care system (Rogan, 2012, 264). These shortfalls were a result of severe overcrowding within California’s thirty-three state prisons. At its peak in 2006, California’s prisons were filled with approximately 172,000 inmates. However, these prisons were designed to hold about 80,000 individuals (Vicini, 2011, 3). At that point, State prisons were filled at 215% over capacity. Because of overcrowding, prison inmates faced chronic and severe shortages in basic medical and mental health care services (Vicini, 2011, 1). Despite attempts by the CDCR and the legislature to reduce the prison population between 2006 and 2011, theShow MoreRelatedPrison Overcrowding And California s Correctional System1651 Words   |  7 PagesPrison overcrowding has caused many complications to California’s Correctional System. To resolve this issue, â€Å"[o]n April 5, 2011, California Governor Jerry Brown signed into law AB 109, the ‘2011 Realignment Legislation Addressing Public Safety’†¦, whichâ₠¬ ¦ shifted responsibility from the state to the counties for tens of thousands of offenders,† (Abarbanel et al., 2013, 1). This law was put in action was because of overcrowding in state prison and it was affecting a variety of crucial programs thatRead MoreSecurity Threat Groups/Gangs in Prisons Essay1480 Words   |  6 PagesHead: SECURITY THREAT GROUPS/GANGS IN PRISONS Security Threat Groups/Gangs in Prisons Nicole Sage Kaplan University CJ130-03 Nancy Thode January 18, 2011 Security Threat Groups/Gangs in Prisons In our prison systems today, many different gangs pose a threat to our correctional staff and other inmates. In the United States, gangs exist in forty of the fifty states. These gangs bring violence, drug trafficking and racial unrest to our correctional system. The Aryan Brotherhood was formedRead MoreFinancial Contingency Planning1732 Words   |  7 Pagesï » ¿ Financial Contingency Planning: Sources of Funding AJS/522 May 12 2014 Adam Eaton Financial Contingency Planning: Sources of Funding California has the largest prison population in the United States and some countries around the world. For over 40 years, the incarceration levels have risen. The prison rates have risen 700 percent since 1970, today it is estimated that one in 100 adults are incarcerated. Who pays the bill for this large increase, tax payers have and will continueRead MoreThe Problem Of Prison Overcrowding998 Words   |  4 PagesPrison overcrowding has been seen as an issue since the early 1990’s in California. It all began when California began to aggressively increased sentencing in the late 1980’s and 1990’s in response to a nationwide fear about crime rates. During this time period California â€Å"enacted more than 1,000 laws that increased sentencing in a five-year span to settle these fears† (Fuchs). The effect of these laws resulted in a high prison population when California prisons reached a number of 173,000 by 2007Read MoreHow The Cuts Should Be Legal1713 Words   |  7 Pages Kristie Cass Political Science 10 December , 2014 Make The Cut Reduce Spending in California s prison system . When we as state are spending more to house a single convicted felon for a year than we are spending to educate one student per year it clearly is time to reevaluate the budget . It is time to make cuts that not only will save taxpayersRead MoreThe Problem Of Prison Overcrowding1572 Words   |  7 Pagessociety to stir up continue to expand every day. Some of these issues include the educational system, healthcare laws, unemployment and economic situations, not to mention the ongoing water drought crisis†¦all of which are major dilemmas in California. One major dilemma, however, is often ignored. Over the past 30 odd years, California’s prison population has grown by 750 percent (â€Å"California’s Perpetuating Prison Crisis†). As this percentage perpetuates to make substantial gains, inmates are sufferingRead MoreIncarceration Of Americ The United States1487 Words   |  6 PagesIncarceration in America The United States has the largest prison population in the world. The U.S.’s path to our over population has been decades in the making. â€Å"The United States makes up about 4 percent of the world’s population, and it accounts for 22 percent of the world’s prison population.† (Lopez). Prison over population is a growing concern within our society creating and contributing factors include longer sentences, rising costs, prison gangs, rapes, racism and mental health issues. As theRead MoreThe Treatment Of The Mentally Ill1581 Words   |  7 Pagesin a prison cell to be forgotten. Despite the success of Dorothea Dix in solving the problems with adverse conditions in the prison system, we have come full circle and are currently back where we started over a century ago. There has been so much focus put on housing the mentally ill, we have all but forgotten about any type of treatment plans to help the overall growing problem. The handling of the mentally ill in the prison system was on a collision course with the Court. Most of the prison systemsRead More235764916 CJA 394 Week 1 Criminal Justice Overview Paper SAMPLE page only1665 Words   |  7 Pagesï » ¿ Select one of the following issues: †¢ Racial profiling †¢ Prison overcrowding †¢ The war on drugs †¢ Increased use of technology †¢ Cultural diversity Write a 1,050- to 1,705-word paper addressing how your selected issue affects the criminal justice system as a whole. †¢ Describe some of the change(s) the criminal justice system as a whole has made in response to the issue you selected. †¢ Include your opinion on whether the changes are sufficient. Should more changes be made, and if so, what changesRead MoreSecurity Threat Groups And Prison Gangs1665 Words   |  7 PagesSecurity threat groups and prison gangs are responsible for a lot of the crimes that occur in prison. Well-organized and highly structured prison gangs who have leaders and influences have been around decades. Gangs in prison can be described as groups whose activities pose a real threat to the safety of the institutional staff and other inmates and also to security of the correctional institution (Beth, 1991). These gangs always have strong leaders and use that leadership role to their advantage

Learning to Cope Free Essays

Davon Daniels Professor Moss English 1500 11/20/12 Draft 2 Learning to Cope Just about everyone has lost that one person that they really care about and they know that everything can change at the drop of a hat. Death is an unexpected occurrence that could sometimes have long lasting mental and physical effects on people. In the play Down the Aisle by Patricia Leigh Gaborik a young girl Katie and her family are learning to cope with the death of their loved one. We will write a custom essay sample on Learning to Cope or any similar topic only for you Order Now People handle the death of a loved one in different ways, and Katie tries to handle the death of her father by holding on to all the good memories she had of him. Not only is Katie deeply affected by their lost but the rest of her family is learning to cope with their lost by taking on different roles when he pasts. The father is a symbolic character in this play because he is the rock of their family, because he is strong and dependable. Each character in the play experiences different conflicts and changes in their relationship after losing the person they all loved the most. One conflict experienced in the play is the relationship between Katie and her mother before and after the death of Katie’s father. Katie and her mother don’t have the best relationship and at times it seems that Katie wishes that she would’ve been in the car accident with her father. This is a conflict because it seems as if Katie may blame her mother for the death of her father for making him go out while she stayed at home and took care of Katie. This causes a lot of tension between Katie and her mother because she also feels as though the death of her father might also be her fault. At the end of the play Katie and her mother appear to be closer to each other and her mother even apologizes for the things she’s done in the past and talks about Katie’s father. This is important because after years of not really speaking about him it shows that their mother is just starting to cope with his death. Her mother states in the play â€Å"I know you always thought I did everything wrong† (pg. 251). This shows that even though she knows they didn’t have the best relationship in the past that she’s trying to be there for her and only wants the best for her. Katie and her brother Joe has a typical brother and sister relationship they argue a lot but at the same time they care for each other. At times Joe even calls his sister Katie a brat but still offers to do things for her. The death of their father changed their relationship because Joe seems to be the person that now holds the family together. This appears to be Joe’s way of coping with his father’s death because he feels as if he has to be strong for both Katie and his mother and take on the new role of the man of the house. Joe: â€Å"What d’ya think?! Mom! The music’s started! You have to get to your seat! Aw, mom. I told you not to say that stuff. You said it, didn’t you? You’re crying! Come on! Happy. Happy! Are you happy? See, she’s happy. Everybody’s happy. It’s a happy day. Let’s go! Let’s go! This quote is a great example of how Joe keeps everything together as everyone starts to breakdown; he represents the new rock and strength of their family. Katie’s relationship with her father is the most important because out of everyone in their family she had the closest relationship with him. A major conflict in the story is that Katie after these past years still can come to terms with her father’s death. On her wedding day as she’s preparing to walk down the aisle she in visions herself having a conversation with her father and reminiscing about all the good memories they shared. Katie says â€Å"I don’t understand you’re supposed to be the one I can count on† (pg. 247). This quote shows that even though Katie may not entirely get over the death of her father but she is slowly getting to the point where she is learning to deal with it. At the end of the play the conversation between Katie and her mother helps her come to terms with the death of her father because that was first time that they have actually had a conversation about him. Someone who hasn’t lost someone they really care about may not know how it feels emotionally to overcome the death of someone they love but death is hard to get over and not everyone gets over it quickly. The overall theme of these conflicts is that everyone learns to cope with the death of someone in their own way and at their own time. For Katie the wedding shows her starting a new beginning not only for her but for her family as well. How to cite Learning to Cope, Essays

Learning to Cope Free Essays

Davon Daniels Professor Moss English 1500 11/20/12 Draft 2 Learning to Cope Just about everyone has lost that one person that they really care about and they know that everything can change at the drop of a hat. Death is an unexpected occurrence that could sometimes have long lasting mental and physical effects on people. In the play Down the Aisle by Patricia Leigh Gaborik a young girl Katie and her family are learning to cope with the death of their loved one. We will write a custom essay sample on Learning to Cope or any similar topic only for you Order Now People handle the death of a loved one in different ways, and Katie tries to handle the death of her father by holding on to all the good memories she had of him. Not only is Katie deeply affected by their lost but the rest of her family is learning to cope with their lost by taking on different roles when he pasts. The father is a symbolic character in this play because he is the rock of their family, because he is strong and dependable. Each character in the play experiences different conflicts and changes in their relationship after losing the person they all loved the most. One conflict experienced in the play is the relationship between Katie and her mother before and after the death of Katie’s father. Katie and her mother don’t have the best relationship and at times it seems that Katie wishes that she would’ve been in the car accident with her father. This is a conflict because it seems as if Katie may blame her mother for the death of her father for making him go out while she stayed at home and took care of Katie. This causes a lot of tension between Katie and her mother because she also feels as though the death of her father might also be her fault. At the end of the play Katie and her mother appear to be closer to each other and her mother even apologizes for the things she’s done in the past and talks about Katie’s father. This is important because after years of not really speaking about him it shows that their mother is just starting to cope with his death. Her mother states in the play â€Å"I know you always thought I did everything wrong† (pg. 251). This shows that even though she knows they didn’t have the best relationship in the past that she’s trying to be there for her and only wants the best for her. Katie and her brother Joe has a typical brother and sister relationship they argue a lot but at the same time they care for each other. At times Joe even calls his sister Katie a brat but still offers to do things for her. The death of their father changed their relationship because Joe seems to be the person that now holds the family together. This appears to be Joe’s way of coping with his father’s death because he feels as if he has to be strong for both Katie and his mother and take on the new role of the man of the house. Joe: â€Å"What d’ya think?! Mom! The music’s started! You have to get to your seat! Aw, mom. I told you not to say that stuff. You said it, didn’t you? You’re crying! Come on! Happy. Happy! Are you happy? See, she’s happy. Everybody’s happy. It’s a happy day. Let’s go! Let’s go! This quote is a great example of how Joe keeps everything together as everyone starts to breakdown; he represents the new rock and strength of their family. Katie’s relationship with her father is the most important because out of everyone in their family she had the closest relationship with him. A major conflict in the story is that Katie after these past years still can come to terms with her father’s death. On her wedding day as she’s preparing to walk down the aisle she in visions herself having a conversation with her father and reminiscing about all the good memories they shared. Katie says â€Å"I don’t understand you’re supposed to be the one I can count on† (pg. 247). This quote shows that even though Katie may not entirely get over the death of her father but she is slowly getting to the point where she is learning to deal with it. At the end of the play the conversation between Katie and her mother helps her come to terms with the death of her father because that was first time that they have actually had a conversation about him. Someone who hasn’t lost someone they really care about may not know how it feels emotionally to overcome the death of someone they love but death is hard to get over and not everyone gets over it quickly. The overall theme of these conflicts is that everyone learns to cope with the death of someone in their own way and at their own time. For Katie the wedding shows her starting a new beginning not only for her but for her family as well. How to cite Learning to Cope, Essays

Water Pollution free essay sample

The selection on water resource that I am going to talk about is water pollution. Water pollution is caused by different problems when people dump human or animal waste into the rivers and oceans, chemicals, and oil. Water pollution can have several different causes which makes it really hard to fix all of it. One of the main causes of water pollution is sewage when we deal with this type of water pollution it effects our lives in many different ways. A lot of people on this earth dispose of sewage all of the time, when people dispose of sewage in any lakes, rivers, and the ocean, when people do this it effects our health and our living conditions more than we think. These people who do this do not realize that polluting the water is bad and that it can get a lot of people sick. One thing that I think would be a good thing to put in place is a management plan; this plan will be able to alleviate the problem of water pollution. We will write a custom essay sample on Water Pollution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In my opinion I believe that water pollution needs to have very strict laws when it comes to waste and fuel dumping. They need to have certain people that go out and test these lakes, rivers, and oceans to make sure that no one is dumping anything into the water. I also think that the government needs to have laws out that says if anyone gets caught dumping anything into lakes, rivers, or oceans will have to pay a fine, and if it does not get paid then they jail time. In my opinion I do not understand where any person have an opposing view when it comes to water pollution. My view on water pollution will be about making sure that this world stops polluting our water one step at a time. I have seen heard about people who do not care if they are polluting our water, why would our government let this go on? The people who pollute our water do not see the big problems that occur because of this it is killing all of the living creatures that live in these waters, and also hurting the people who use this water for things like showers, and to drink. One type of system that we could use is called the watershed. A watershed is the boundaries for water resource, what this does is it drains to all of the bodies of water like lakes, rivers, etc. This plan is a strategy for effectively protecting and restoring aquatic ecosystem, protecting human health, and also preserving other natural resources. I have to say that since they did pass the Clean Water Act our country has made a pretty good progress in protecting all of the water, but we still have a long way to go. Everyday households are facing water pollution and probably do not even know it. Your homes are the first place that you can stop water pollution. Some ways that you can do this is by disposing hazardous household products, and always recycle. By doing this we can cut a lot of water pollution, but it can also become a challenge. When it comes to water pollution, I will make sure that the community I live in will know how they can stop polluting the water. There will be many different rules and regulations that will have to be followed no matter what. For us living in this world today we need to come up with as many different ways to protect our water from getting polluted. It is going to take a lot to get everyone to stop polluting the water, and the only way I can think of doing that is by showing them exactly what happens when they put anything into the water that does not belong in there. In my opinion I believe that the only way that we are going to really stop polluting the water is by starting with our self. The reason why I say that is because if we can make our self get into the routine of doing the right thing when it comes to waste, chemicals, and other things of that sort then we can really make a difference. Action Items (In Order)| Action Steps| Timeline| Research and identify the effects of water pollution. | Look over websites that talk about water pollution. Document all of the sources that cause water pollution. Get interviews on tape that have people talking about water pollution and how it hurts us. | Month 1-3| Create an education program that will teach them about water pollution. | Come up with a presentation that talks about why having a class that talks about water pollution is needed in the community. Schedule the day and time of the presentation. | Attend a monthly HOA meeting to talk about the benefits of the program, and request that this presentation be added to the up coming months agenda. | Month 4| Invite the whole community to come out to see the presentation. | Come up with the total number of homes in the community. Also create flyers and poster that will talk about how at the HOA meeting this program will be introduced. | Month 4-5|

Complete, 4-Step Email List Building Strategy For Success

Complete, 4-Step Email List Building Strategy For Success Over here we have the goal: I want to make tons of money from my online business. And over here we have the reality: I have a website. I’m making some money, but I wouldn’t call it â€Å"success† just yet. The question you have been wrestling with for months now is, â€Å"How do I get from my reality to my goal?† Or in other words How do you turn your website into a real money-maker? If you’ve been been in the blogging game very long, or if you’ve simply read 10 total marketing articles at any point in the last 5 years, you know that the money is in your email list.  Email marketing has the highest ROI  of any marketing channel, and for content producers, its your #1 source of traffic, social shares, and revenue. The Complete, 4-Step #Email List Building Strategy That Will Make You Successful via @jmcmillen89There are many places you can go for email list building  tips. Here’s a great list of 21 ways to build your email list. But articles like these require you to have a competent system already in place AND to understand what you are ultimately trying to do with that system. Today, we are going to go through the full process from start to finish- everything you need from email list creation to effective monetization. The basic process looks like this: I’m going to show you how YOU can implement this process without any outside help whatsoever. For those of you who like to skip the tinkering or take things to the next level, there’s a special offer  for you at the end. Let’s start with Step 1 of your email list building strategy. Step #1: Create Your Email List This is the easiest step, but how many of you reading this have yet to start your list, because... research. You don’t want to select the wrong provider or you don’t want to spend money and then not put the work in. Well guess what? I’m solving both of those problems for you right now. If you’ve been waiting for a solid beginner email provider, go ahead and click here  to immediately start your FREE account with MailChimp. There’s no costs until you reach a handsomely monetizable 2,000 email subscribers. Problem solved. Now, select â€Å"Lists† in the top bar and then click â€Å"Create List†. Fill in a few admin details, and BAM, you’re done! Now that you have your list, let’s move on to tricking out your website for email collection. Step #2: Optimize Your Website For Email Collection This is where you  get to have some fun, at least, if you're anything like me. If you want your website to perform as a business funnel, your highest core value should be simplicity. Think simple and then think simpler. Simple design Single goal Necessary features only If you want to build a serious email list, that list has to be one of the #1 goals of your website. And on that note, immediately axe EVERY feature that doesn’t facilitate email signups. (If you can sell to your customers immediately via product trials or e-commerce, those are great features to keep around.) There’s a only a handful of features you  need to collect email effectively: Some form of compelling lead magnet Above-the-fold email opt-in CTA Email opt-in popup End-of-content email opt-in Let’s take a closer look at each of these. Recommended Reading:  How To Blog With As Little As Possible Create a compelling lead magnet. While some users will like your content so much, they will simply hand over their email address, these users are the exception rather than the rule. You need to have a few cards up your sleeve that will compel visitors to become subscribers. You need to have something valuable that you can freely offer visitors in exchange for their email address. These are called â€Å"lead magnets†. A great example can be found right here at , which uses its restricted-access resource library to invite readers like you to become subscribers. Check out 's resource library as an example of a compelling lead magnet. Just look at the top of your screen. See the light blue bar that says â€Å"Get 60+ Free Resources Now!†? Yep, that’s a lead magnet. There is virtually no limit to what you can use as a lead magnet: Restricted resource library Topical e-book Collection of templates Exclusive content only given to subscribers Audio or video downloads Email course training series Checklist PDFs Software tool access etc. When evaluating something as a potential lead magnet, it needs to answer â€Å"Yes† to two  vitally important questions: Is this something my marketing target audience would LOVE and no one else would really care about? Is this something that can be automatically distributed upon signup and doesn’t incur marginal cost at my expense? Virtually everyone wants a free laptop, but giving out laptops in exchange for email addresses breaks both or these rules. People who have zero interest in your website’s topic/product will claim the laptop with zero return on your investment, and the marginal cost of purchasing a laptop per subscriber is an insanely inefficient way to collect email addresses. Pick something that answers â€Å"Yes† to both the above questions, and you’ll be good to go. Place an email opt-in CTA above the fold. When we are discussing a desktop setup, your above-the-fold real estate is by far the most valuable. It absolutely must include a CTA that leads to email signup or information collection of some nature. A great example of this is Noah Kagan’s blog OkDork. As soon as you show up on the home page, you are immediately propositioned for your email address in exchange for Noah’s lead magnet. The entry box gives visitors a no-friction, one-click way to give you their email. Noah’s company SumoMe  recently released an application called Welcome Mat  that helps  you to implement this exact same technique on any website, landing page or blog. Here’s an example of the free version in action on my men’s blog. This is my homepage hero shot: You’ll notice I already have an opt-in form above the fold at the top of the right sidebar. I’m using this simple MailChimp for WordPress plugin, which can be inserted via the widget area of your WordPress dashboard. When Welcome Mat is installed, the following screen immediately drops down for new users visiting my website: This not only allows me to collect email, but it also gives me a chance to immediately hit users with a targeted value proposition. Visitors who show up to my site and resonate with â€Å"taking an honest look at manhood†, are more likely to subscribe or continue reading and subscribe later. Collect emails above the fold with immediate value propositions. Here's how. #listbuildingAs a final example, I want to address the freelancers and direct-service providers among you who are wanting to build your email, but honestly, your biggest priority is direct contact for currently interested clients. I feel you. I’m in a similar boat. I help business owners do a lot of what I’m talking to you about in this article, but at level 1,000. Here’s how I handle those dual goals. This is my services landing page: The red button takes visitors through my sales pitch, which will end in a request for their email. The green button takes visitors directly to the form where they give me their email. Since I am focusing on lead generation here, this strategy won’t be as effective for scaling out a massive email list as what I’ve discussed above. However, I am still acquiring a list of SUPER targeted emails of people interested in my services who I can retarget at a later date or invite to view my blog content. Have segmented  #emaillists based on your goals to really drive conversions.Create an email opt-in popup Let’s be honest. No one really thinks about popups with fond thoughts and fuzzy memories. Except website owners interested in collecting emails. Those gals and guys LOVE popups, because they work. They really, really, really  work. In fact, I doubt you can find a single, high-traffic marketing blog that doesn’t currently use popups. I’m using- you guessed it- SumoMe’s free popup application: Since installing this simple popup, my subscription rate has doubled. I’ve had 2x the subscribers over this last year as I did before, and I have probably posted half as much content this year as I did the year before. Popups work. Since I’m using the free version, I am unable to offer a lead magnet within my popup, but if I were to upgrade, I could display something like this, which would probably improve my signup rate even further: If you want to install SumoMe’s Listbuilder popup application, simply follow the directions here. Create email signup opportunities at the end of your content. You probably already know this, but most visitors to your blog posts won’t read the full post. Maybe they will skim and maybe they will just read a few points and leave. If they make it all the way to the end, they are â€Å"picking up what you’re putting down†. This is a golden opportunity for you to capture these casual visitors into your email list â€Å"fold†. Don’t waste it! Include a signup opportunity at the end of every post. There is an easy way to do this with a moderate return, and then there is a more difficult- AKA  time consuming- way to do this that will net you a much higher return. The easy way involves nothing more than including a signup form at the end of each post, like this: ... OR offering your standard lead magnet, like this example from CoachTube: Simply create a graphic like the one from CoachTube  and display it at the end of your post with a link to your email signup page. That’s the easy way. The more difficult way is to make a different lead magnet for every single one of your posts. This is called a â€Å"content upgrade†, and it gets better results because it is directly related to what your visitors were just reading about. Note: By the way, there's a content upgrade in this post right in the introduction to help convert visitors into subscribers right away. has seen this as an excellent way to turn organic traffic into long-term, engaged subscribers. Here’s an example from Brian Dean’s blog Backlinko: Content upgrades have been the primary fuel in the emergence of several new leading blogs in the marketing blogosphere. I’ve seen case study after case study of unbelievable results. While it requires a bigger investment on your part, It’s worth giving this strategy a try. To learn more about posting content upgrades, check out Bryan Harris’ guide. Step #3. Implement Email Marketing Within Your Content Strategy While email is your best single tool for building an audience, it’s still just one piece of your content strategy. Your overall content strategy should be targeting your desired audience via recurring, well-promoted content that gets people to you website and into position for email capture. If you aren’t getting people to your site, you won’t be getting any email signups. Recommended Reading:  How To Publish More Consistent Content That Will Help You Grow A Successful Blog Fortunately, your email list can play the star role in getting traffic to your website. Sometimes, people overcomplicate the email marketing process. They get scared of sending too many emails and wait too long to contact their audience, or they aren’t really sure what to write, so they just throw a bunch of stuff in. Before I describe a ridiculously simple (yet effective) way to run your email marketing, let’s review our goals. The goal of any content marketing campaign is twofold: Build an audience of people interested in your chosen topic. Build trust within that audience and an expectation of quality from your brand. We want everyone who comes into contact with your brand to think, â€Å"Wow, they don’t mess around. That was good stuff.† We DON’T want people subconsciously   thinking, â€Å"I’ve seen this 100 times before. You think I’m going to buy your paid product when this free stuff is so weak?† Now that we’ve established our goal, let’s look at how email can play a part. Here’s a ridiculously simple, beginner strategy for email marketing that will get your content some great results. Anytime you publish a new blog post, send out the following email: Subject line: â€Å"Compelling headline meant to grab maximum email opens† (check out 's headline analyzer for some help.) Header image taken from published post. Short introduction setting up a hook to get people to your post. Link to your post. Button(s) to click for instant shares. It’s that simple. Check out this example: How easy is that? And guess how well this hopelessly simple email performed? I will take 50% opens and 30% clicks every day of the week. Don’t overcomplicate this. Your emails don’t need to be complicated to be effective. In fact, they should be decidedly uncomplicated. Now that we’ve identified a simple template for each individual email, how should we incorporate these emails into a fuller content strategy? I’m glad you asked. Again, this is a baseline strategy anyone can do and everyone should be doing (at minimum). I’ve found from working with countless clients over the years that many bloggers have trouble finding a repeatable process off which to base their content strategy, so I’m condensing it into a few simple tips. Publish your blog between 12 p.m. and 5 a.m. ET. The easiest way to do this is to schedule it to automatically publish via WordPress, or if you’ve made the incredibly wise decision to get a subscription, you can schedule posts easily  through their dashboard. Recommended Reading:  When Is The Best Time To Publish A Blog Post? Schedule an email to go out the day your post goes live. The specific time will vary based on your topic and audience. For weekday posts, I’d recommend sending out emails around 7 a.m. ET, as that will put your content at the top of most readers’ inboxes when they either get to work or check their emails before  work. Promote your content across social channels. You can do this manually, or, if you have a account, you can automatically schedule postings across your networks AND repostings at later dates. These three tips  are  a great beginning baseline if you aren’t already doing it for each new post. Step #4. Monetize Your Email List I want to quickly take you through all four email monetization strategies, because they’re worth knowing and you can achieve big wins with each one. Sell affiliate offers to your list. Sell advertising placement in your â€Å"newsletter†. Make your email newsletter a paid subscription. Sell your own product. Let’s start with the first email list building monetization strategy. Sell affiliate offers to your email list. Affiliate marketing is as old as the Web itself. It made millionaires in the late-90’s/early-2000’s, back when lots of people  who stumbled online were becoming millionaires. Today, you are far more likely to be sold an expensive course on becoming a millionaire affiliate marketer than you are to actually become one yourself. It’s not that affiliate marketing can’t work, it’s just a much less efficient way to make money than creating and selling your own product. Furthermore, you typically have no control over the quality or customer service attached to an affiliate product, so you risk losing trust every time a subscriber makes a purchase. The BIG exception and the RIGHT way to implement affiliate marketing is to select a few products/services you trust that generate RESIDUAL income. Here’s the only example you really need to know. Pat Flynn is considered a veritable influencer  in the marketing blogosphere. You’ve almost definitely heard of him, and you most likely read his blog. Pat made $116,891.83 last August. That number may boggle your mind at first glance, but let’s take a look at the numbers: Pat earned revenue from 13 total affiliate offers. His affiliate earnings made up 72% of his total income for the month of August. But most significantly, Pat made 55% of his entire August revenue from just two offers. Both these offers, Bluehost and LeadPages, are subscription-based services, meaning every time Pat signs up a new customer, he begins getting paid on a monthly basis for as long as that customer remains a customer. Pat has been selling Bluehost website hosting since at least March 2010. When he first began referring Bluehost, it accounted for less than 8% of his monthly revenue, but after 5 years of accumulating referred users, he is collecting monthly checks worth 40% of his total revenue from just this one referral. Now, it’s your turn. Pick a subscription-based service that meets the following criteria: You already love it. It’s a no-brainer for your customers. It's intended to be used indefinitely. Slap that referral link into your next email and talk it up big to your email subscribers. You should also create a targeted landing page (like this)  on your website, pitching your visitors. Boom. Done. Sell ad placements on your â€Å"newsletter†. I place â€Å"newsletter† in quotes because your emails really shouldn’t look like a traditional newsletter, and I’m a stickler for semantics. Quirks aside, I’m not really talking about banner-style ads here. Banner ads are tacky in a newsletter, and it’s not really what your customers subscribed for. Paid ad placement in your newsletter should look a lot like affiliate marketing, with the primary difference being you are getting paid to place rather than paid based on subscriber engagement. Have you considered including native advertising in your email newsletters?This works particularly well with niche newsletters, because the smaller the market, the more valuable it is for a new brand to get its name in front of relevant viewers. How do you get such placements? Sorry, the answer is direct sales. Pick 10 brands in your niche, and email them something like, â€Å"I have 1,000 email subscribers centered around your niche, and I think they would be very interested in learning more about [brand]. I’d love to discuss running a [brand] promotion in an upcoming newsletter.† It’s really that simple. What brand doesn’t want to be promoted? From there, it’s just a matter of negotiating payment. Make your email newsletter a  paid subscription. I’m including this one because it’s a relevant option, but I wouldn’t recommend you try it as your core email list building monetization strategy. People are very used to being asked for their email in exchange for content, and they are becoming increasingly hesitant to give that email address away. If you have the audacity to ask for money in exchange for your emails, your email content better include the following: Highly valuable, world-class type content. Exclusive content that can ONLY be found via your email list. Unless your newsletter is offering in-demand content that can’t be found anywhere else, this strategy could be a bit difficult to implement super successfully. Create and sell your own product. This is, in my opinion, the best strategy for monetizing your email list.  Create a product and sell it to your list. That’s it. That’s the goal. You should be aspiring to do this, and then you should stop aspiring and just do it... now. As Jeff Walker  says, â€Å"The best way to launch a product is to build an email list, and the best way to build an email list is to launch a product.† But why is this the best monetization strategy? Higher margins: There’s no middle man when it’s your product. Better targeting:  Your audience can tell you exactly what they want. Life-time value:  You retain all customer behavior data, allowing for much more effective retargeting and upsells over the customer’s lifetime. Follow these tips  in order to do it right: Collaborate with subscribers on identifying a product they want Create the product. Pre-sell the product. Launch the product. Improve the product. Let’s walk our way through a basic version of this process. Collaborate The easiest way to create a product people want is to ask them what they want. Brainstorm a few possible product ideas and ask your subscribers to give you feedback on what they like/dislike about them. Ask them specifically if they would consider buying each option. Once you’ve found an idea people are really into- preferably one that doesn’t require significant investment for your first attempt- it’s time to create. Recommended Reading:  5 Easy Lead Conversion Tips For Your Email Marketing Program A great example for beginners would be an info-product like an e-book. Create Product creation is a massively complex topic outside the scope of this post. For the purpose of this article, let’s just say you're creating an e-book. Here a few keys to compeleting an e-book that doesn’t suck: Create an outline first. Set unchangeable deadlines for each section in your outline. Write the dang thing. Supplement each point with facts/case-studies/examples/data of some kind. Don’t check â€Å"done† until it’s something you would pay to read. Next. Pre-Sell Never â€Å"cold sell† to your email list. You should always pre-sell before you sell. This process is intended to prime your audience for your product by getting them thinking very heavily about the problem your product solves. Send emails and write posts discussing this problem. Discuss beginner-level strategies for solving that problem. Talk about how you’ve solved it using your product or the information contained in the product. And then close... Launch Now it’s time to actually launch the product. The key to a successful product launch is getting all hands on deck. Get everyone you know with a relevant audience to help you promote your launch. Call in every favor. Get your product in front of every possible channel. Recommended Reading:  How Will Outreach Marketing Make Your Blog More Successful? It’s dangerous to go alone. Your product launch is the time to promote. A lot. Put the work in to create something you’re proud of and then share it with the world. Improve Your launch is just the beginning of your product. Get feedback, improve your product, and keep marketing it. How Will You Improve Your Email List Building Strategy? We’ve covered quite a bit of ground in today’s post. If you’re still reading, you are most likely serious about implementing an effective email list building strategy  via your website. Having helped numerous clients through this process (my last client went from 500–10,000 subscribers in two months), I can tell you that  these are super important steps for successful implementation: Create your list: Anyone can do this with zero help. Just follow the instructions in this post. Optimize your site: If you're willing to take the time to tinker, test, and tweak, anyone can set up their website for email optimization using the method I described in this article. You will need to familiarize yourself with copywriting and conversion rate optimization in order to properly utilize the tools I showed you, but you can absolutely do it yourself.  If you’d prefer to just have a pro do it for you, I’m offering a special setup rate for readers here. Run your content strategy:  Unless you have some big bucks to shell out, you will need to do the bulk of this on your own.   is a great resource for actually running a successful content strategy. Launch your product: Product launches are extremely technical and entail a lot of moving parts. I wouldn’t recommend doing your first launch by yourself. One client I worked with had 150,000 social followers but virtually zero website engagement. I gave his team a content strategy, and within two weeks, they had a blog generating 4k shares per article and nearly 100 comments per post. I’m offering a one-time, discounted rate for readers who would like me to map out a step-by-step strategy  for them. If you want to try it solo anyway, go get ‘em cowboy! You’ll want to follow Bryan Harris’ outline for his first product launch. Thanks for taking the time to read, learn, and grow as a blogger or online business owner. Like you, the world of online business never ceases to amaze and fascinate me. Feel free to ask a question or leave a comment, and if you enjoyed this article, don’t hesitate to give it a share!

Simon Bolivar and the Battle of Boyaca

Simon Bolivar and the Battle of Boyaca On August 7, 1819, Simà ³n Bolà ­var engaged Spanish General Josà © Marà ­a Barreiro in battle near the Boyaca River in present-day Colombia. The Spanish force was spread out and divided, and Bolà ­var was able to kill or capture almost all of the enemy combatants. It was the decisive battle for the liberation of New Granada (now Colombia). Bolivar and the Independence Stalemate in Venezuela In early 1819, Venezuela was at war: Spanish and Patriot generals and warlords were fighting each other all over the region. New Granada was a different story: there was an uneasy peace, as the populace was ruled with an iron fist by Spanish Viceroy Juan Josà © de Smano from Bogota. Simon Bolivar, greatest of the rebel generals, was in Venezuela, dueling with Spanish General Pablo Morillo, but he knew that if he could just get to New Granada, Bogota was practically undefended. Bolivar Crosses the Andes Venezuela and Colombia are divided by a high arm of the Andes Mountains: parts of it are practically impassible. From May to July of 1819, however, Bolivar led his army over the pass of Pramo de Pisba. At 13,000 feet (4,000 meters), the pass was extremely treacherous: deadly winds chilled the bones, snow and ice made footing difficult, and ravines claimed pack animals and men to falls. Bolivar lost a third of his army in the crossing, but made it to the western side of the Andes in early July, 1819: the Spanish at first had no idea he was there. Battle of Vargas Swamp Bolivar quickly regrouped and recruited more soldiers from the eager population of New Granada. His men engaged the forces of young Spanish general Josà © Marà ­a Barreiro at the battle of Vargas Swamp on July 25: it ended in a draw, but showed the Spanish that Bolà ­var had arrived in force and was headed for Bogota. Bolivar moved quickly to the town of Tunja, finding supplies and weapons meant for Barreiro. Royalist Forces at the Battle of Boyaca Barreiro was a skilled general who had a trained, veteran army. Many of the soldiers, however, had been conscripted from New Granada and doubtless there were some whose sympathies were with the rebels. Barreiro moved to intercept Bolivar before he could reach Bogota. In the vanguard, he had some 850 men in the elite Numancia battalion and 160 skilled cavalry known as dragoons. In the main body of the army, he had about 1,800 soldiers and three cannons. The Battle of Boyaca Begins On August 7, Barreiro was moving his army, trying to get into position to keep Bolivar out of Bogota long enough for reinforcements to arrive. By the afternoon, the vanguard had gone ahead and crossed the river at a bridge. There they rested, waiting for the main army to catch up. Bolà ­var, who was much closer than Barreiro suspected, struck. He ordered General Francisco de Paula Santander to keep the elite vanguard forces occupied while he hammered away at the main force. A Stunning Victory It worked out even better than Bolivar had planned. Santander kept the Numancia Battalion and Dragoons pinned down, while Bolivar and General Anzotegui attacked the shocked, spread-out main Spanish army. Bolà ­var quickly surrounded the Spanish host. Surrounded and cut off from the best soldiers in his army, Barreiro quickly surrendered. All told, the royalists lost more than 200 killed and 1,600 captured. The patriot forces lost 13 killed and about 50 wounded. It was a total victory for Bolà ­var. On to Bogot With Barreiro’s army crushed, Bolà ­var quickly made for the city of Santa fà © de Bogot, where Viceroy Juan Josà © de Smano was the ranking Spanish official in Northern South America. The Spanish and royalists in the capital panicked and fled in the night, carrying all they could and leaving their homes and in some cases family members behind. Viceroy Smano himself was a cruel man who feared the retribution of the patriots, so he, too quickly departed, dressed as a peasant. Newly-converted â€Å"patriots† looted the homes of their former neighbors until Bolà ­var took the city unopposed on August 10, 1819, and restored order. Legacy of the Battle of Boyaca The Battle of Boyac and capture of Bogot resulted in a stunning checkmate for Bolà ­var against his enemies. In fact, the Viceroy had left in such haste that he even left money in the treasury. Back in Venezuela, the ranking royalist officer was General Pablo Morillo. When he learned of the battle and the fall of Bogot, he knew the royalist cause was lost. Bolà ­var, with the funds from the royal treasury, thousands of possible recruits in New Granada and undeniable momentum, would soon sweep back into Venezuela and crush any royalists still there. Morillo wrote to the King, desperately begging for more troops. 20,000 soldiers were recruited and were to be sent, but events in Spain prevented the force from ever departing. Instead, King Ferdinand sent Morillo a letter authorizing him to negotiate with the rebels, offering them some minor concessions in a new, more liberal constitution. Morillo knew the rebels had the upper hand and would never agree, but tried anyway. Bolà ­var, sensing the royalist desperation, agreed to a temporary armistice but pressed the attack. Less than two years later, the royalists would once again be defeated by Bolà ­var, this time at the Battle of Carabobo. This battle marked the last gasp of organized Spanish resistance in northern South America. The Battle of Boyac has gone down in history as one of the greatest of Bolà ­vars many triumphs. The stunning, complete victory broke the stalemate and gave Bolà ­var an advantage he never lost.